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The website ellenketcham.amtamembers.com has the following in the web page, "Welcome to my Website! If youre looking for a professional massage therapist, youve come to the right place." We viewed that the website also stated " I am trained in a variety of modalities, and you can click on the Services and Rates page to learn more about the various techniques I use in my work." It also said " Also, if youd like to set up an appointment with me, click on Contact Me and send me a message. I will call you back to confirm the details of your appointment, and also answer any questions you might have." The header had massage as the highest ranking search term. This keyword is followed by Ellen Ketcham, Ellen Ketcham massage, and West Bountiful massage which isn't as urgent as massage. The other words they used was Swedish Massage. Reflexology is included but will not be seen by search engines.